“The hair salon experience stays with you for a long time.“

Perfect cut, brilliant colour? Not enough for long-term success, according to Konrad Zöttl from the Villach hairdressing institution „Zöttl“. He talks about which decision economically „refreshed“ his salon and why chat groups save him a lot of time and effort.

How are things currently going with your salon, Mr Zöttl?

I can't complain. Deciding to introduce our own brand three years ago was one of our best economic decisions. Without our exclusive product line, we wouldn't be where we are today. After all, surviving as a hairdresser takes more than just the perfect cut or the most brilliant colour. Our logo has made it into our clients' bathrooms. That strengthens trust and is also reflected in the increased footfall in our salon.

How did the transition to your own private label go?

Simply positive. We already have a friendly relationship with Mr Varga senior and his staff. It is always a pleasure when they visit us in our salon. They reliably bring a good mood with them. Integrating the products into customer consultations wasn't very difficult either. The service from Varga Hair is also unique: in addition to the friendly telephone service, we also gained access to WhatsApp or Facebook groups and are always pleased to receive a prompt response to any product inquiry. Customer proximity, being needs-oriented – Varga Hair has simply hit the zeitgeist. When I used to want to buy hair colour at a good price, I had to buy a whole batch at once. With Varga Hair, every product costs the same.

Do you recognise a quiet revolution in the industry?

I'm involved with the Federal Hairdressers' Innung and I recognise that those who rely on a private label benefit sustainably. The price-performance ratio is simply right. It has become a problem that traditional hair salon products can be ordered more cheaply on the internet. That is neither pleasing for the customer nor for the hairdresser. In addition, customers are extremely satisfied with the hair care products that are sold across the counter under their own name and logo, thereby strengthening their image. What more could you want?

How do you look to the future?

Positive. The switch to the own brand was definitely the right decision, and with five children I'm not worried about the succession of the family business either.

Konrad Zöttl

Hair Salon: Friseur Zöttl

Location: Villach (A)

Founded: 1968

Employees: 13

Varga Hair customer since: 2018